On-site SEO
The first of the two major factors in search engine optimisation is your on-site optimisation. The foundation of your entire SEO strategy is what you do on-site. If your on-site optimisation isn’t right, your off site optimisation won’t be as effective.
Off-site SEO
Off-site SEO is everything that occurs on the world wide web that links back to your site (backlinks). The way search engines see it is, if other sites are talking about you and linking to you, then your site must be worth recommending
Is SEO 'Blackhat'?
To dispel the urban myth that search engines consider SEO as spam, Matt Cutts, Head of Google's Webspam team released a video where he says "There are many many, many valid ways people can make the world better with SEO.”
Customised SEO
No two SEO campaigns are the same. Competition for keywords differ by sectors and regions. Every site has a different starting position and authority. For an SEO campaign to be effective, it has to be customised to the individual site.
How can we help
Improved position in SERPs
Increased traffic to your site
Improved keyword targeting
Increased visitor conversion rates
Greater brand awareness
